Oracle Product Marketing Manager in Reno, Nevada
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. 8 years technology/industry experience and BA/BS/MBA degree.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Who we're looking for:
Audience understanding, technical aptitude, compelling story-telling, and cross-team influence are your super-powers. You exhibit a deep understanding of our markets and buyers in order to devise compelling go-to-market strategies. You understand data, media, and the advertising landscape. You understand advertising platforms, customer data platforms, and how identity plays a major role in activation for advertisers and marketers. You know how to communicate effectively to inspire multi-disciplinary delivery. You build strong working relationships and interactions with customers, sales leaders, product leaders, and your marketing leadership peers.
The role of Product Marking Manager representing Oracle Data Cloud’s activation solutions (specifically focused on Data Enrichment, Identity, and Audience Planning) will have primary or shared responsibilities for:
Driving critical market research and insights to segment the market and establish buyer insights across key segments of agencies, brands, publishers and platforms - identifying what opportunities, challenges and dynamics exist to grow and retain revenue.
Developing go-to-market strategies to bring new solutions to market through effective market launches
Developing clear, crisp, and differentiated positioning that guides messaging, content, sales enablement, and other go-to-market strategies.
Ensuring messaging, content and campaign strategies are centered around customer buying needs.
Crafting storylines to communicate value, and that can be applied and contextualized for different buying scenarios.
Inspiring and contributing to thought leadership development and delivery.
Implementing and refining programs to drive the impact of marketing:
o Collaborating with the content and digital activation team to create and execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by buyers
o Helping field teams penetrate their industry and market segments
o Identifying customer success stories and advocates
To support the wide range of responsibilities encompassed within this role, the candidates must possess an equally broad set of skills.
Critical thinker with strong writing, communication, presentation development, and delivery skills
Ability to establish and leverage KPIs to make business decisions in line with overall business objectives of the Oracle Data Cloud.
Knowledge or direct experience with the Oracle Data Cloud Activation solutions, or competitive offerings is a plus.
Strong project planning and management skills
Ability to build strong relationships with functions outside of product marketing across product, and GTM teams
Experience & Education
5 or more years of related product marketing experience, ideally in AdTech or Media industry.
Ability to provide examples of go-to-market strategies and programs for prior roles in a related field - with the corresponding impact to revenue contribution
Master of Business Administration a plus
Title: *Product Marketing Manager *
Location: United States
Requisition ID: 2000138U
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