MGM Resorts International Senior Manager, Marketing Analytics in Las Vegas, Nevada
Las Vegas, Nevada
Become one of the stars behind the show and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race .
The Senior Manager, Marketing Analytics will be a driving force to discover new insights and recommendations across MGM’s casino, direct, and acquisition marketing platforms with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts’ North America portfolio of assets.
This position will serve as the subject matter expert in bridging the gap between analytics and property operations. The Senior Manager will direct analysis that determines which campaigns are successful at meeting overall marketing and MGM Resort’s objectives as we enhance the customer journey. This individual will support a world class Marketing Analytics team, help define its required technology and toolset, identify areas of opportunities, efficiencies, and best practices, as well as produce detailed data analysis focused on data storytelling.
As part of our team, you’ll work with professionals at our family of North America resorts – as well as those in the corporate executive level – to implement analytics initiatives that move the business forward.
All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.
Partner with Direct Marketing Strategy, Property Marketing, Casino Marketing and other Commercial Group departments to offer strategic insights, review and translate findings, make actionable recommendations and provide insight into how to improve our allocation of marketing dollars while prioritizing critical projects
Lead and perform all marketing analytics including analyzing marketing spend and campaign performance across our diverse portfolio of properties
Coordinate using the required tools and terminology to establish best practices on analysis and recommendations.
Oversee the creation of event proformas, post analysis, promotions, shows and analysis of segments
Balance new insight against current projects and continually seek innovation through ongoing networking and research efforts
Lead monthly marketing reviews with property and Direct Marketing Strategy
Visit properties regularly and participate in marketing strategy meetings
Manage a team of senior analysts and analysts
Identify business requirements and collaborates with Enterprise Data Strategy
Develop analytics capabilities and dashboards across aligned functional areas and properties
Review findings with and makes recommendations to leadership and business partners
Other job-related duties as requested
EDUCATION and/or EXPERIENCE :
Bachelor’s degree in Marketing, Finance, Applied Mathematics, Industrial Engineering or other related field
5+ years of experience in relevant subject area expertise (e.g., industry or function)
Advance proficiency with Microsoft Excel
Cognos or similar Business Intelligence system experience
Experience with Power BI or similar
Experience with CRM tools such as Salesforce or similar
Master’s degree in Marketing, Finance, Engineering or related field
Experience in casino and hospitality marketing
Previous experience working in a similar resort setting
CERTIFICATES, LICENSES, REGISTRATIONS:
Gaming license(s) in applicable jurisdictions
Proof of eligibility to work in the United States
MGM Resorts International is an Equal Opportunity Employer: Women/Minorities/Veterans/Individuals with Disabilities. In compliance with the Americans with Disabilities Act, MGM Resorts International will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact our Corporate Diversity and Disability Outreach department at 1-844-247-0370 or email firstname.lastname@example.org
MGM Resorts International
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