NextGuest Digital SEM Specialist - Digital Marketing in Las Vegas, Nevada
We?re NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we?ve worked with global chains, independent boutique hotels, and non-hotel accommodations to drive more direct bookings through website design and digital marketing, from SEO, SEM, and online advertising to content, email, and social media marketing. We're looking for SEM Specialist to join our team in our New York City Office.
Interested in creating, analyzing, and tracking paid-search marketing campaigns? As a SEM Specialist at NextGuest Digital, you?ll work across a roster of hotels to formulate bidding and keyword strategies, as well as monitor, test, and adjust campaigns to raise click-through and conversion rates. You?ll also work directly with account teams and clients to contribute to the overall digital marketing strategy for some of the world?s most popular places to stay.
We have built an excellent team of top industry professionals, and enjoy a fun and friendly work environment.
Responsibilities of a SEM Specialist include:
Manage Search Engine Marketing Campaigns on Google, Bing/Yahoo (via Adobe Media Optimizer)
Maintain and track spend across all SEM campaigns
Monitor SEM performance - tracking, analysis and reporting via Adobe Analytics
Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
Provide recommendations for budget planning
Support Account Managers on all SEM issues
Create ad copy and perform keyword research, analysis and optimizations
Liaise with Copywriting & SEO Dept. to synchronize organic and paid search and increase efficiencies and conversions
Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
Create and manage campaigns on the Google Display Network
1-3 years of SEM experience
4-year college degree required; BS/BA in Marketing or Business Preferred.
Google Adwords experience is a must. Google Certified Professional preferred.
Experience with web analytics technology such as Adobe Media Optimizer /Adobe Analytics
Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations
Excellent verbal and written communication, presentation and interpersonal skills
Ability to interact and manage expectations of clients, internal departments and management
Excellent data analysis skills and strong computer proficiency required
Strong Excel skills are crucial
Strong analytical and organizational skills and highly detail oriented habits
Ability to work on multiple tasks and ability to meet deadlines
Professional attitude and appearance
Fast learner with strong problem solving skills
Paid Display (Google Display & Video 360) and knowledge of bid management tools
Benefits & Perks:
Casual office environment
Quarterly team outings, from bowling to karaoke and river cruises
Monthly team lunches
Weekly happy hours
Learning and development opportunities
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email ApplicationAccommodation@hebsdigital.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.