NextGuest Digital Search Engine Optimization (SEO) Specialist in Las Vegas, Nevada
We?re NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we?ve worked with global chains, independent boutique hotels, and non-hotel accommodations to drive more direct bookings through website design and digital marketing, from SEO, SEM, and online advertising to content, email, and social media marketing. We?re looking for a SEO Specialist to join the team in our New York office.
Interested in getting technical to raise the rankings of websites without the use of paid listings? As a SEO Specialist at NextGuest Digital, you?ll come up with strategies to improve website search results for a roster of hotels, from keyword and linking strategies to reporting on the results of your SEO campaigns. You?ll also work with in-house copywriters and developers to recommend revisions to website copy and structure to contribute to the overall digital strategy for some of the world?s most popular places to stay.
Responsibilities of a SEO Specialist include:
Suggest and implement optimizations to increase rankings of websites for a portfolio of hospitality clients
Develop keyword and linking strategies to improve website search results
Boost rankings by implementing technical SEO strategies and recommending revisions to website structure
Work with in-house copywriters to recommend on-site copy revisions
Collaborate with SEM specialists to align organic and paid strategies
Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
Remain current on search engine optimization best practices and the latest trends
Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client?s goals and needs
Publish content to the website, ensuring that it is accurate and meets SEO standards
1-3 years of experience within a digital marketing agency or in-house SEO role
4-year college degree; BS/BA in Marketing, Business or English preferred
Experience with Google Analytics, Google Search Console and BrightEdge preferred
Analytical skill and ability to translate data into useful insight
Team player ? this is not an individual contributor role and you will be collaborating with others within the Copy + SEO department and among other specialty departments (SEM, Programming, Client Services)
Benefits & Perks:
Casual office environment
Quarterly team outings, from bowling to karaoke and river cruises
Monthly team lunches
Learning and development opportunities
Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email ApplicationAccommodation@hebsdigital.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.